"F.E.E.L.I.N.G. C.A.L.L.E.D. A.D.S."

This challenge is one of 2 or 3 most thrilling experiences of my recent life. The way reports get you upset is nearly surprising, and the concern you're into when looking at all those numbers overcomes by far the worst and abrupt election upshot - which actually we did have.

We're now waiting for a complete report of the first 3 days of campaign, trying to figure out why impressions keep going up.. i guess it may be a matter of too much keywords for each group, but most of the problem comes from the content network that keeps raising up impressions at thousands at a day.

Next step i guess will be to delete useless keywords and adjust bidding options for most gainful ones, improve ads wherever possible, keep excluding specific network's sites not bringing any click. We are also taking a look at google analytics, but i don't think we can go on even a little further with all of the seo stuff. That's to be said, the help we expected on website improvement is still to come, and the business owner is gone missing somewhere.. at least i hope is having a good time :)

Tomorrow we'll run an exam at the college, so we have a really kind excuse in letting adwords by itself for a couple of hours. May the blessing of madchester sound be with you, we'll try to update as soon as adwords will let us.

Vincenzo.

"Give me the money!!"

Hi, here we are with our first step in the challenge. We're from university "Sapienza", Rome.
Our group is made up by:

Vincenzo De Simone (me, captain)
Sonia Mendola
Luigi Tranchina
Roberta Sanzani
Mario Di Bona



Visualizzazione ingrandita della mappa



It all started for us about a month ago, when our teacher told us we'd take part to this challenge. Then we just rushed up to eat all we could while easter vacations, and since we got no spring break, just after that Sonia came out with the business that in the end we've chosen for our campaign.

These kind of projects always get me a little paranoid, so i don't know yet if a can tell what kind of activity we're about to promote. I guess in the next few days we're gonna spent some of our preciuos time in deciding all these sort of stuff.

Before I say goodnight, i wanted to share the accident that opened our experience. As a captain, i was supposed to create the adwords account and then keep it paused until our teacher told us when to begin. Well, i'm not saying that the "important notes" part of the google document was incorrect, or too ugly to look at, but somehow i didn't notice it in the first place, so i signed out and left the campaign running for a couple of days. We spent about 10% of overall budget, and so far we still do not know what's gonna be of money and time we wasted.
Uhm.. well begun is half done.